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10th Anniversary Part I: Clients want design that builds business!
Our January 2012 newsletter kicked off our 10 year celebration and included some reflection on what we’ve learned the last 10 years. This top ten series will further explain the navel-gazing thoughts....
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10th Anniversary: Top Ten Things Learned, Part IV
We’re celebrating our 10th anniversary and started recounting what we’ve learned in the January newsletter. We learned a lot in that time and this series will explain each point a little more. Word of...
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Junior Chamber International (JCI)
2011 JCI World Conference Campaign www.jci.cc Challenge: JCI targets young professionals who want to become future leaders. This is an example of one annual event we worked on. All designs have to...
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Adobe Systems Inc.
Advertising, eMarketing, Signage & Print Design www.adobe.com As Adobe’s brand stewards in Canada, we must remain true to Adobe corporate and product brand guidelines. Canadian Marketing Manager to...
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Celestial Delights
Rebrand, Identity, Print & Packaging Design Challenge: To update a weak and dated gourmet food company identity with label designs that differed greatly across their product lines, to make them...
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Ira Smith Trustee & Receiver Inc.
Rebranding, with website and launch party irasmithinc.com Challenge: After five years in business the client needed a new brand that demonstrated the company’s maturity, it’s differentiator and...
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Parker Pad & Printing Ltd.
Website, Marketing Tools & Print Design parkerpad.com Challenge: Design a brochure that was clever and beautiful enough to appeal to graphic designers, that showed-off several of their print...
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Discovering Your ‘Brand’
How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do,...
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Tradeshow Design – the booth is Just the Beginning
Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to...
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How to Set Marketing Budgets. And Why You Should.
What are two of the most important pieces of business wisdom you’ll ever hear? Large or small, every business needs a marketing strategy; and a marketing plan to make it happen. Once marketing budgets...
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What kind of creative services do you need?
There are many different firms out there providing different levels and styles of creative services. Instead of being sold on a firm’s benefits or portfolio and hammering them into your situation,...
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